AUB24  |  Lamar Tree Festival

Live brief at the Arts University Bournemouth

AUB 24 is a twenty four hour live project where students from different practices will work together to come up with innovative and creative solutions to a brief from Larmer Tree Festival. Working in teams of five the students were given no information about the brief prior to the event. In the morning the students are briefed by  the Larmer Tree  Festival Team and then the next day the students will pitch their ideas in front of them. Students from architecture, animation, textiles and illustration make up the groups meaning there is an interesting mix of different courses with different skill sets. The brief was to come up with innovative ideas to promote the re branding of Larmer Tree Festival as well as ideas to bring  in more sales and appeal to a wider audience.